What is a backlink and how to get some

Backlinks are often the underrated piece of SEO. Search engine optimization can get complex quickly. You can hire someone with all of the fanciest tools to do keyword research where they very scientifically throw spaghetti at the wall to see if it will stick. (No hate here, SEO people brains are on a whole other […]

Does Social Media Actually Help My Business?

I won’t make you read the whole article to get the black and white answer. Yes, it does. But if you’re curious about why or maybe dreading the workload that comes with it, let’s dig in. First, let’s talk about the bias around social media When you hear “social media,” it’s easy to roll your […]

Should You DIY Your Website or Hire a Pro?

My toxic trait is thinking I can just do it myself.Sometimes that pans out for me, but most of the time, I end up with endless photos in my camera roll of project ideas that get lost in a sea of newer photos. Sometimes I even take the next step and spend a pretty penny […]

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